Internet or online marketing has taken a new shape and has affected the life of millions who are directly or indirectly associated with it since it came into existence in the last decade. It mainly relates to advertising and marketing efforts by using email and web to drive direct sales by way of electronic commerce. Internet marketing is also associated with traditional types of advertising that includes radio, television, newspapers and magazines.
When it comes the optimization of a website, SEO optimizers or SEO service providers give emphasis on content editing, HTML and associated coding in order to increase its relevance to relevant keywords and clear away hurdles with reference to the indexing activities of search engines. Here, optimizers also use the SEO strategy that promotes the site to increase the number of back or inbound links.
As a widely popular Internet marketing strategy, search engine optimization (SEO) is known for considering the following:
• How popular search engines work
• What online users like to search
• The actual keywords or search terms or keywords typed into search engines
• Which search engines are preferred by their targeted audience
Leading SEO and internet marketing companies involved in advertising and marketing efforts, generally, offer search engine optimization (SEO), search media optimization (SMO), reputation and brand management and pay per click (PPC) services to affect the visibility of web pages or sites in SERPs and ensure enhanced traffic or leads of specific pages.
Internet marketing has three specialized areas including web marketing, email marketing and social media marketing.
1) Web marketing is known for the following:
Affiliate marketing web sites
Promotional or informative websites
Online advertising on search engines
Organic search engine results via SEO
2) Email marketing: It directly relates to the advertising and promotional marketing efforts as a means of E-mail messages that are sent to all new as well as existing clients.
3) Social media marketing activities are done by dint of social networking sites including Twitter, LinkedIn, Facebook, Digg and YouTube.