Before going to kick off search engine optimization, it is essential to understand what the search engine expects from you while optimizing a particular website. There is a set of algorithm, which is indispensable rule for SEO professionals to follow, if the optimization is bound to bring results within a stipulated timeframe.
Search engine like Google does never allow the SEO professionals to conduct unprincipled activities. It is not a hidden fact that numbers of websites are penalized by Google every year because of unethical procedures of optimization. Some search engine optimization agencies prefer going through back-hat SEO procedures in order to get the result quickly, but they never know, they are damaging the inheritance of websites by applying wrong methods and doing unacceptable activities.
Here are some key points that a search engine will always disapprove:
Keyword stuffing: This is the most heinous SEO activity that bring negative outcome to the website. Though, it may advance the visibility of a website on search engine, but its outcome does never turn to be beneficial for the website. Overuse of keywords in promotional contents can damage the stand of a website severely.
Purchased links: It was the most preferred SEO activity in yester-years when the professionals used to purchase number of links and get them optimized on various web locations. But, these days it is completely unavoidable. Google takes the purchased links as spam.
Poor content management: Google doesn’t admire those websites that have poor content management system. Google prominently promotes those websites that cater good user-experience. Such website comes to the top automatically. On the other hand, you website should also have better performance in terms of navigation. It reduces the bounce-back rate.
While optimizing a website, you should always keep the basics of SEO in your mind and be informed of the updates made by Google.